SEO

A lot of factors go into search engine optimization (SEO). I take a holistic approach to SEO. My heart is with the content, but a site also needs to be technically healthy and other sites need to link to it. Your branding helps people recognize you and keeps them coming back. Every aspect matters and here I explain why and what you can do to help your site get found and then convert those visitors into customers.

7 SEO tactics that improve everyone’s experience on the web

Google’s mission is to “organize the world’s information and make it universally accessible and useful,” according to Google. It’s a giant task, but Google doesn’t do it alone. Google organizes that information using an algorithm. The information comes from content created by online publishers and businesses. Search engine optimization professionals (SEO’s) and web-savvy businesses help…

What is holistic SEM?

Holistic SEM means holistic search engine marketing. There‚Äôs a lot of chatter about holistic SEO (search engine optimization) in the search community, so holistic SEM is a little spin on that concept. So before I explain my definition of holistic SEM, let me explain holistic SEO. What is holistic SEO? Holistic SEO (search engine optimization)…