I had a lot of internal debate about whether or not to start a brand new site for my SEO consulting services since I already have an established website. Why spend my time creating one more site with no domain authority, no inbound links, and no keyword rankings to speak of? The answer is: Because I want to know what it’s like to start a site from scratch with domain authority 1 in 2021.
What is Domain Authority?
Before I go further let me explain Domain Authority. Domain Authority is a metric created by Moz.
“[Domain Authority] Predicts a root domain’s ranking potential relative to the domains in our index. Use this score to compare your likelihood to rank above that of your competitors,” according to Moz.com.
It’s available for everyone to see when you download the Moz browser extension. The Moz browser extension is used by SEO’s to get a quick overview of websites. If you’re interested in knowing more about your competitors, or even your own website, this is a handy tool. Domain Authority is not a ranking factor, but it can help you get a big picture view of how well a website is likely to do when trying to rank on Google.
Documenting the site’s growth
EarthyB.com went live in 2017. I now have high-quality inbound links and several competitive keyword rankings. But it took a long time. If you work in SEO you know that it can take months to see if a page will rank or not. But that can be hard to explain to clients and friends that aren’t familiar with search marketing. So I launched HolisticSEM as 50% experiment in SEO and 50% online storefront where potentials clients can learn more about what I do and how I do it.
Some questions I intend to answer:
- How long will it take for this site – established in 2021 – to get three high-quality inbound links?
- How long will it take for this website to get one keyword with at least 100 searches per month to rank in a top-three position?
- How will an organic business to business campaign do on Pinterest?
This is for the start-ups
I want to know because every start-up starts at domain authority one (unless they buy an established domain, but that’s a whole other topic.) I work mostly with start-ups and mompreneurs who don’t have established websites. At Domain Authority 1 I am right there in the trenches with you. Sign up for the newsletter and I’ll keep you posted on progress.